The texture on this was thicker than other mug cakes I've had - more like an actual brownie - so that was a nice start. The taste was lovely, not too sweet, which I appreciate (it's easier to sweeten things than to unsweeten!) and I found it nice and filling. I had as a breakfast so just as it came, with a hot drink - but if you were gonna be more adventurous than I am upon waking, or having as a dessert, I reckon you could whip up some crazy combos with this. Fruit, sauce, ice cream, you name it, it would all work. But still good flying solo.